Grant News
New £1 Million Fund to Boost Local Tourism (UK)
Airbnb, in partnership with VisitBritain, has launched a £1 million fund to boost tourism across the UK.
The “Best of British” fund aims to help small businesses, social enterprises, charities, and cultural organisations attract more visitors by turning local traditions into engaging experiences.
Organisations can apply for grants of up to £100,000 to support stays, attractions and experiences that represent the best of British.
Eligible projects should fall into at least one of the following categories:
- Nature & Outdoors - submissions that encourage visitors to get outside and explore the very best of UK's rich and diverse landscape
- Food & Dining - submissions that showcase the best of UK food culture, from pubs and street food to world- class cuisine
- Music & Arts - submissions that shine a light on UK's global creative influence, from local festivals and theatre to iconic cultural stories
- Culture & Heritage - submissions which protect, restore or celebrate UK's rich history and traditions
Examples include local festivals, traditional events like bog snorkelling, and regional culinary showcases.
Applications close on the 23rd November 2025, with funding to be awarded in 2026.
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29th October 2025